Welcome to Denim City — home of the House of Denim Foundation, Jean School & so much more
Board Meeting + Breakfast — 2026
Milestone

0

Denim Leadership Breakfast — a quarter century of bringing the denim industry together

Tribute

ADRIANO GOLDSCHMIED

A tribute to the godfather of denim

Rebranding

DENIM CITY REBRANDED

Rebranding

NEW HOME PAGE — LIVE

denim-city.webflow.io
Denim City homepage
Retail

DENIM CITY STORE

New logo, new identity, new energy

Retail

WE SELL JEANS

0meter denim wall

Retail

FABRIC WALL

Touch, feel, understand denim

Curated

LOCAL DESIGNERS

Florian Regtien, AICHE, Sample030, Jouez les Enfants

Sustainability

REPAIR & CUSTOMIZATION

Repair for life — Nudie Jeans & KOI

Products

DENIM CITY AMS COLLABS

Candle + Denim Haze spray

Innovation

DENIM CITY LAB

New logo, new direction — partnership announcement coming soon

Education

DENIM CITY ACADEMY

New logo, new identity — education for the next generation

Press

VOLKSKRANT MAGAZINE

Feature article

Impact

PARTNERSHIPS & PROGRAMS

Research

NEWTEXECO

0jeans for care & repair research

Talent

HOUSE OF DENIM TALENT INCUBATOR

Growing the next generation of denim innovators

Partnership

PVH FOUNDATION SUPPORT

Continued partnership with the PVH Foundation

Workshop

TAKE YOUR KIDS TO WORK

Workshop at PVH HQ — hands-on denim experience for the next generation

Collaborations

COLLABS & CROSSOVERS

Collaboration

DENHAM x OLYMPISCHE SPELEN

Culture

DAVIDO

Where denim meets global culture

Collaboration

IJ BROUWERIJ KIMONO'S

Amsterdam craft meets Amsterdam brew

Events

DENIM DAYS x INCUBATORS

Where the industry meets emerging talent

Exhibition

LINNEN BEYOND FASHION

Exploring material beyond the runway

Exhibition

SEE YOU AGAIN

Culture

REMBRANDTHUIS x PIET PARIS & SJOUKJE BIERMA

"Good Looking"

Education

JEAN SCHOOL

Education

JEAN SCHOOL UPDATE

The latest from our education program

Education

MASTER CLASSES

Officina+39, Lycra, Bossa

Education

E-DESIGNER IN CURRICULUM

Digital design tools in Jean School

Talks

FRIDAY TALKS

AICHE, Tony Tonnaer, Kevin Koen en Max (over Japan stage)

Education

INTERNSHIPS

Need your help — connecting students with industry placements

Global Expansion

DENIM CITY WORLDWIDE

Global

DENIM CITY SÃO PAULO

Jos — Make your own Jeans

Global

DENIM CITY IST — NEXT STEPS

What's next for Denim City Turkey

Global

DENIM CITY JBURG

Expanding to South Africa

Future

DENIM CITY AICADEMY

Online courses — the future of denim education is digital

Media

IN THE PRESS

Press

ARTIKEL WOUTER MUNNICHS

Press

ELLE MAGAZINE